A new contender looking to shake things up both stylistically and structurally.
The Look: Two colorful, artist-designed prints—best described as psychedelic—suggest that suburban soccer moms aren’t exactly the intended demographic here. A perusal of the company website and Instagram feed more than confirmed our suspicion: Freestyle Diapers are unapologetically targeting modern families, and pushing the envelope with both their product and voice. Even if you dive no deeper than eyeing the diaper’s packaging and print, it’s clear you’ve purchased something edgy in an historically edge-free space. Bonus that they make baby look especially stylish.
Absorbency: Thanks to a proprietary bamboo liner, Freestyles are able to soak up a whole lot of what baby’s puttin’ down. The company claims 55% more, and we believe it. These withstood the overnight test like it was their job, and never so much as a drop of liquid escaped.
Comfort: Both the inner and outer liners are cozy to the touch, the softest of all of the diapers we tested. Waistband, leg openings, and side tabs exhibit nice stretch, and we have to believe they work together to create a comfy fit (considering the picky little wearer never attempted to escape).
Notable Materials: While competitors seem to shout from the rooftops about their sustainably harvested wood pulp, Freestyle teaches us that bamboo is actually superior in terms of absorbency and that it’s kinder to the planet. You’ll find no tree products in these, and they’re free from nasties like fragrance, chlorine, and parabens.
Cost: from $.38 each (Freestyle.world)
The Verdict: Freestyle has a super refreshing vibe, and more importantly, a product that delivers on its promises.
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